Why Cookie-Cutter Wedding Invitations Are Out & Custom Is In

You don’t want your wedding to feel generic. Your invitations shouldn’t either.

You’ve spent months curating a day that reflects your relationship - Your style, your story, your inside jokes and shared playlists. Every choice, from the signature cocktail to the ceremony playlist, has you written all over it.

So, why start that experience with an invitation that looks like it could belong to literally anyone?

Here’s the thing: Templates are everywhere - You can probably tell exactly where some event invites have come from, which program, and that they are DIY’d. They're easy. Click, drag, change the names, done. But they’re also instantly forgettable. And, you didn’t plan an unforgettable day just to kick it off with something forgettable.

Your love story deserves more than a stock font and some generic florals.

Your Invitation Sets the Tone

It’s not just a piece of paper - It’s an experience you’re creating. It tells your guests what to expect: The energy, the aesthetic, the style, the mood. A custom wedding invitation says, “This day is going to be beautiful, intentional, and uniquely us.”

It builds anticipation. It makes people feel something.

And a templated invite? It says, We did the bare minimum. Please RSVP on time. Boring… 

The Details Make It Yours

This is where custom takes the spotlight. Maybe it’s a monogram using your new shared initials. A color palette that matches your venue flowers. A line of copy that makes your closest friends laugh. A wax seal, or a tone of voice that’s equal parts romantic and cheeky.

Custom invitations are made to feel like you. They don’t just announce your wedding - They tell a little piece of your love story, before the ceremony even begins.

They’re Meant to Be Kept

Generic invites get tossed. Custom ones? They end up on fridges, in keepsake boxes, pinned to cork boards, and passed down for generations. Your guests won’t just remember the invite - They’ll remember how it made them feel. And, when your photographer captures your stationery in those flat lay shots? You’ll be so glad you didn’t settle.

DIY Isn’t Always the Answer

You could go the DIY route - Sure. But, here’s the truth: What starts as a fun, budget-friendly idea often turns into a decision fatigue spiral. Fonts. Paper stock. Colour calibration. Margins. Print quality. Envelope sizes. Postage rules. The whole thing becomes a second full-time job. (The reason I have one doing this work!)

And, unless you’re a designer (Hi - That’s me!), there’s a good chance you’ll miss the small (but crucial) details - Like, how to space your text or what weight of paper won’t jam a printer.

When you hire a professional, you get someone who knows what they’re doing. Someone who guides you through the process, keeps things stress-free, and brings a trained eye to every detail, so nothing gets overlooked.

What "Custom" Really Means

Custom doesn’t mean over-the-top. It means YOU. 

Your vibe. 

Your story. 

Your way of inviting people into one of the most important days of your life.

You’re not just announcing an event. You’re welcoming your favourite people into something intimate, meaningful, and unforgettable. Your invitation should reflect that.

So if you're craving something less copy and paste, and more “Omg, this is so us!” - Go custom.

It’s not just stationery. It’s the first chapter of your wedding day.

Let’s design something that gives your guests chills.

Something they’ll want to keep. Something that makes them RSVP “YES” before they even finish reading. 

Get in touch with me to start your custom invitation design process before you end up in DIY overwhelm!